At the Singapore Fintech Festival, Chubb, a dealer in insurance, unveiled a new AI-powered optimization engine within Chubb Studio, a global technology platform for embedded insurance distribution partnerships.

One of the first solutions of its kind offered to digital distribution partners in the insurance business, the new capability employs proprietary AI to evaluate data and give customized insurance options at the point of sale.

By matching security solutions to the requirements of their clientele, Chubb’s partners will be able to boost customer engagement and strengthen brand loyalty with quantifiable growth due to the optimization engine.

Simple, well-chosen insurance options are available to consumers through trusted platforms and apps as well as in regular digital encounters, giving them peace of mind when it counts most.

“The launch of the Chubb Studio optimization engine represents a significant leap forward in how we empower our digital distribution partners to engage their customers, increase conversion and build financial resilience through highly relevant insurance protection,”

said Sean Ringsted, Chief Digital Business Officer at Chubb.

“By combining data-driven insights with Chubb’s breadth of products and deep industry and regional market expertise, we’re enabling unique insights for our partners, and delivering tailored insurance products and services that drive results.”

Through APIs and SDKs, Chubb Studio makes it possible for digital platforms all over the world to easily incorporate insurance products into their client journeys. The new feature blends direct marketing tactics, click-to-engage technologies, and data-driven insights.

Through marketing campaigns based on their unique consumer personas, these industry-leading solutions enable Chubb’s partners to offer the most pertinent products, such as phone damage, travel, or hospital cash and life policies.